Top picks

Browse our range of courses to enhance your sales and marketing skills.

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Digital Spotlight series

Resources

Our short, sharp digital spotlight series will help you to maximise your digital content marketing to its fullest potential.

Establishing a place in the market: how to grow your business digitally

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Digital transformation brings some challenges, but it also comes with multiple opportunities. In this course, you will discover the best ways to position your organisation to make the most of these possibilities.

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Boosting sales with social media

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This five-step video guide highlights the benefits of key social media channels for hospitality and tourism and illustrates how growing consumer engagement on platforms like Instagram can be a powerful sales tool.

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Owned media: search engine optimisation (SEO)

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Search engine optimisation means having your site appear higher in search engine results. This is highly competitive in the tourism industry due to the many businesses competing for top lines. This course identifies SEO best practices.

How our sales and marketing supports and courses can help you:

The benefits of having a workforce trained in the newest and best marketing techniques is pivotal to the growth and survival of any business. Explore the range of marketing supports and courses:

Driving domestic sales

Our suite on driving domestic sales suite offers guidance on how to engage Irish consumers with compelling experiences and value for money offers that appeal to best prospect segments as well as insights on how to optimise your website for the domestic home holiday short break and day market.

Rebooting international B2B business

Find simple guidance on conducting virtual meetings, managing contract negotiations with buyers online, as well as considerations in drafting contract terms and conditions in this section.

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