Digital Performance Improvement Programme

Fáilte Ireland’s Digital Performance Improvement Programme (DPIP) is designed to support businesses optimise their digital footprint across all relevant digital channels to drive sales conversions and revenue streams thereby ensuring higher ROI.

The Programme includes a resource pack of templates, checklists and guidance documents which will support the learning and adaptation from each module, content which is designed to assist you to apply the programme insights and support you to implement the learnings yourself and within your internal and external digital teams in your business.

These resources will enable you to establish clear KPIs and capture key data metrics which will help you track the performance of your digital channels to better inform business decision making capability which will help drive sales, revenue and ensure ROI on your digital spend.

The course consists of 5 modules: