Module 3: Driving traffic | Part 1: Unpaid traffic  

The objective of this session is to improve the performance of your various unpaid sources of traffic, be that performance  of email marketing, Content Marketing, SEO etc., to help you build a bigger audience of potential buyers.    

The module will give you a better understanding as to:  

  • What tactics are suitable to work on to drive more  paid  traffic from your platforms and campaigns  
  • Identifying the  key actions  to  implement  to  drive more relevant traffic and because of this drive more sales.
  • Determine who and when this will be measured and reported on in the business