Module 4: Driving traffic | Part 2: Paid traffic

The objective of this module is to provide  participants with the insights as to how to optimise performance of your Paid Channels to convert potential buyers  across paid channels such as Google Ads and Social Media Ads  

The module will give you a better understanding as to how to:  

  • Understand the key performance indicators (KPIs) as it relates to Paid search advertising through  Google  
  • Understand the different types of campaign that can be set up   
  • Understand and establish what KPIs are needed to evaluate Paid Search Success    
  • How to effectively manage your Paid traffic spend with a 3rd Party Digital Ad Agency  
  • Determine who will manage the Ad Agency relationship and how this will be managed