Keep Discovering Shoulder Season Toolkit

Elevate your marketing this Autumn and Winter with the Keep Discovering Shoulder Season toolkit. Access marketing tools, resources and assets that were created to help you attract visitors this shoulder season.

Shoulder Season Toolkit

  • 100s of new images to supercharge your marketing
  • Access to autumn and winter imagery
  • Expert advice to attract more visitors

Keep Discovering Toolkit

Leverage the Keep Discovering campaign with our industry toolkit. Find tools, resources and assets to enhance your marketing year-round and attract more visitors.

Keep Discovering Toolkit

  • Social media assets available for every county
  • Access 100s of ready-to-go campaign images and videos
  • Advice on how to make your own content in minutes

Helpful Guides

Want more useful marketing resources?
From optimising your Google accounts to email marketing and more, these useful guides will support you to enhance your marketing and attract more visitors.

Google My Business Guide

How to make sure your business is found when customers search.

Increase Bookings With Email

Learn how to use your database to boost bookings.

Irish Language Guide for Tourism Businesses

Find advice to help promote Irish at key events throughout the year.

Domestic Sales Campaign Guide

Designed to support your conversion of demand activity. Detailed examples of campaign ideas and plans. Our list of selected partners and savvy advice

Keep Discovering Golf Guide

Find advice, assets and tips to help you market your business to the golf visitor in Ireland.

Courses and Resources

Tactical Marketing Actions to Drive Shoulder Season Sales for Tourism SMEs – Sept 13th

Live learning

Practical advice and tips on how to prepare for and implement tactical marketing actions to drive revenue in the shoulder season.

Ireland’s Content Pool


Find thousands of free images at your fingertips by registering for Ireland’s Content Pool.

Marketing Toolbox


Find thousands of free ready to use campaign assets images and expert advice at your fingertips using your Ireland’s Content pool login.